Präsentation und Rhetorik, Klausur / 演讲与口才 examination
THIS ARTICLE IS FUCKING shit!!
Who will create an intercultural opening?
Good day, ladies and gentlemen, as we have all experienced is always an interesting topic of intercultural communication. Today I want to explain the importance of the authorities in intercultural opening.
In recent years the number of foreigners in the Federal Republic increased rapidly, most of them Turks, Italians and Poles. Turks are alone more than 1.5 million at the end of 2009, according to the Federal Statistical Office. This does lead to diversity, but also brings many problems: integration difficulties Unemployment, lack of equal opportunity in education for foreigners, also from the perspective of the Germans: culture conflicts, burdens on society, etc.
But we see what happens to America, has helped out in the last centuries of cultural diversity to prosperity. Diversity has created the country's leadership in business, science and culture. Let us simply to the American Nobel Prize winners, politicians, musicians from all continents naturalized, then we know why intercultural awareness is so important.
would ask you then, "How can we promote and exploit the potential benefits," or we say: "Who can the integration of foreigners and the public of our nation to contribute effectively and efficiently?" I am convinced that "the authorities".
Why must assume the authorities of this responsibility? Because they have the resources and power to promote the cultural opening effectively and on schedule. Because what really helps are the measures taken in migration policies. In the U.S. many naturalized minorities to equality and freedom fought like Martin Luther King for the blacks. But it was much harder in comparison to an open government policy. For example, the barriers to access of migrants to social services can abolish especially the authorities effectively in reality.
Why should the authorities take over the responsibility of opening? Because they are also able to optimize the effects of cultural diversity. Because they can select those immigrants and unterstützen.Dies can be realized only if the authorities to eliminate strict but at the same time also hold attractive immigration policy and illegal immigrants. Therefore, a correct cross-cultural opening only be enforced by the authorities.
it is also very important of course for foreigners who want to integrate, because the authorities in their attitude to affect our country strong. Because they always come first in contact with the authorities when they arrive for the first time in Germany. Therefore, the authorities must have an open attitude and motivate the foreigners.
why we talk about the cooperation of the authorities that a beneficial cross-cultural opening to create effective and efficient. And while I call the following measures for the task of the utmost importance:
facilitate access for foreign Intelligent: Our economy, science need more and more skilled, to ensure the sustainable development of society. Creativity and innovation has been long been a locomotive of our achievements to date. Therefore, the authorities should tighten innovation, intelligent from foreign cultures to Germany.
implement equal opportunities in education: Only through these measures we can motivate the potential for intelligent self-training. So that our country abolishes discrimination, and finally the residents with different cultural backgrounds who want to contribute to the development of our country can realize your dreams. expand
funding from the German integration: This is very important to the highly skilled at the "A-German" encouraged, because our citizens more and more partners than competitors want to have come from abroad. And only after a long-term and peaceful co-existence will be guaranteed. Therefore, for example, to use Barack Obama, an African-American, as president for the development of the United States.
Therefore, to create a favorable cross-cultural opening, the Federal Employment Agency, the city governments, schools and other authorities to exploit their strength in resources and personnel. So I'm
convinced that attract the intelligent to offer them equal opportunities, and lead einzudeutschen, our country in the long-term meaning on the road to sustainable development.
If we , We will prevail one day the good relations between Germans and Turks see in schools!
If we assert that one day we will produce the most beautiful melody with elements from all over the world!
If we set the by, we will experience one day in the middle of Europe as a strong and hospitable country!
Thank you for your attention
Chaoxi WANG
Retail Management
imhm1622
664 741
Sunday, November 28, 2010
Thursday, November 18, 2010
How Much Does A Orbea
new design too unreasonable CJ. Wubi traditional orientation must be!
常用 字:
之: 人 戈 弓
乎. 木 竹 火
. by: Ten days.
also: heart wood.
that: in January.
be: a bow mouth.
not: a fire.
as: Ge big bow fire.
by; Bamboo Bamboo dead one.
on: Bu Bu dead people.
in: Big Turkey.
non: One Bo Bobo.
post: Ten Ge Ge wood.
boat: Bamboo months Boge.
Shun: Archer month.
reform: dead mountain people's congresses.
常用 字:
之: 人 戈 弓
乎. 木 竹 火
. by: Ten days.
also: heart wood.
that: in January.
be: a bow mouth.
not: a fire.
as: Ge big bow fire.
by; Bamboo Bamboo dead one.
on: Bu Bu dead people.
in: Big Turkey.
non: One Bo Bobo.
post: Ten Ge Ge wood.
boat: Bamboo months Boge.
Shun: Archer month.
reform: dead mountain people's congresses.
Wednesday, November 17, 2010
What Do You Wear To A High School Rave
nothing to do with you. Memorandum
major issues in this blog under:
one. Illustrations, very inconvenient. Insert a table easily lead to super-text editing language syntax error.
second. Label set given Xi too narrow.
Third. I imagine more than a label selected filter structure can not be achieved.
Fourth. The metaphysical problem: the saved file on the flash drive is nothing to back up such as blog-like categories.
solution:
one. Open an independent website
Length: illustrations and other technical issues to resolve. Not made in person. As a system. To long-term functional changes.
short: learning the language is too cumbersome hypertext editing effort. Develop their own view, whether the file system.
second. Palliatives.
Third. Use permutations and combinations of multiple labels. To literally to the radio filter.
Fourth. No backup. However, the case of inconvenience illustrations. Also to plan one.
major issues in this blog under:
one. Illustrations, very inconvenient. Insert a table easily lead to super-text editing language syntax error.
second. Label set given Xi too narrow.
Third. I imagine more than a label selected filter structure can not be achieved.
Fourth. The metaphysical problem: the saved file on the flash drive is nothing to back up such as blog-like categories.
solution:
one. Open an independent website
Length: illustrations and other technical issues to resolve. Not made in person. As a system. To long-term functional changes.
short: learning the language is too cumbersome hypertext editing effort. Develop their own view, whether the file system.
second. Palliatives.
Third. Use permutations and combinations of multiple labels. To literally to the radio filter.
Fourth. No backup. However, the case of inconvenience illustrations. Also to plan one.
Monday, November 15, 2010
Can A Prolapse Bladder Cause Indfeetility
trade marketing / Handelsmarketing draft
Trade Marketing Handbook
ハ ア シ ン ス ヨ イ ス the
ム タ first.
Chapter. Goods category. Sortiment (suppression; species present?)
overview. The city is easy
merchants have not. First select their city. Some city. Have no market. And set its passengers. Suppression and the city is easy, not with the city and easy suppression. Then think of its category. Has more cities, some few cities. Times change. The City Yiyin the changes. All those who think about the case, that the goods category. Goods category of policy. Given to industry. Be the director. Trade the trend set by the city. The important task of trade marketing, also.
sect. Commodity Strategy (goods category system). Sortimentspolitik (Sortimentsstruktur)
goods category of the law is very complicated. Different enterprises. The ideas are different.
the first paragraph. Cargo type cones. Sortimentspyramide
Seyffert サ イ ッ フ ェ Hikaru & Suites and rule:
goods (doors) class hierarchy Characteristics of patients with characteristics of patients with
Gang Gang attire requirements demand network to fulfill smoking needs
Division Head Division needs families need is a women's cigarette
shoe materials. Sources are mixed smoke
purposes. Producers. Other ザ ラ brands. Leisure. Processing method. Producer Zhongnanhai cigarettes
seed color. No amount of type thirty-eight in. 20 loaded
Example: [Sin Kok (Engelhorn) 』Mode im Quadrat"
of view from the right. We know:
cents corner door be a demand for goods door "dressed".
their classes were scheduled to demand "woman" Second, the limited
are different.
then heard cents goods are different angle, first with headquarters in eighty-seven. The ministries of the goods under another group where the hundred ninety and two also.
view of the illustration shows the first class to the door. Second headquarters. Second Division. Second, the total goods group.
paragraph. Features of the dimensions of the goods
million class has not, but a feature not to cover everything. Therefore, to the police of this and more, if the multi-dimensional too.
first. Has dimension two.
One said, class wide. Made a return to multi-select objects and arrival. If shopping at the supermarket. One place and available food. Dress. Electrical and other users. Therefore, a wide class of goods in supermarkets.
how to do it again I can not be a formal wedding, because each person's awareness is not the same, the history of Chinese culture is changing all the wedding, the wedding ceremony of your own identity can not receive large Most people agree that, in most eyes You think you're Orthodox ceremony is just a joke show.
silent without a word <123125968> 2010-11-16 05:00:04
me how to do it, so it's nothing but a ceremony is only a classical style, but can not be said of the Han official ceremony. Understand? Operators do not understand, can not communicate with the second is kind of deep. One figure how to use the word choice also. If the request racket pair. Fitness Tiyuyongpin shop. Who may be chosen large. Who may be chosen small. Who can select pine. Who can choose Paulownia. It stores goods category very well. However, if the dimension
who still unknown to a world class million. Speaking of the Guangxia therefore the depth of the goods category. However, "relative" ears.
refresher shoppers knowing what we seek, you can choose the few items. Dimensions small. If you buy the player can choose the options will be more than chess.
third paragraph. Range
goods category Range set at two dimensions. Class wide. Class deep.
[サ イ っ フ ェ Hikaru & Suites, but think it's wide, do not think its too deep].
the amount of each variety can be different.オ エ マ's meant by "the strength of the goods category"
If the right. To all classes for the merchants and their goods. That the City fan and not superfluous. Derived from the City department who do not phase system. That of God. And its cargo class balance.
the fourth paragraph. Within the class with some of the goods by
primary and secondary main class
- Supplemental Commodity
old heap - Fuga - Nisshin Commodity
Logistics Permanent - Quarter - popular promotional goods category
cycle - to try to sell - the decline of inventory stock-XXX
- customize the necessary goods category
There must be - when there - may have - either a
Example: Sin Kok Commodity
fifth. Classes of performance-
foreigners there were those who エ イ イ シ Bldg (ABC-Analyse). Determined based on sales of priority. Who have ten or barter gold. A easy to get one of the other goods category. C Class B stock of its eight. If the right.
However, major disadvantages of ABC analysis also Shen Yi.
one. But the police sales. Not Chali Run.
second. Cargo between the phase system. A multi-city B is limited fear. And B of those who still replace each other even. Miscellaneous goods for trade by business is good. The long run. One can not away of the city. Class probably will be few goods gradually. There will be great harm.
sixth paragraph. Class to the so-called goods associated
're kind of combination. That because of class and together. To map the multi-city. And goods between the non-phase system that also.
Bedarfsverbund
one. With the required combination. Arrived one by one thing. Also arrived in a multi-use property. And for one thing. Sin angle view stock class. If the tailor and tie.
Auswahlverbund
the other. Combined with the election. And can be replaced by another one. To deep-goods category also. However, disadvantages in the phase system. The benefit is to cargo complex is off more. If all the children are also within the Ministry of Monopoly.
Nachfrageverbund
Third. For the same combination. Shopping in a rather. Three cities are reluctant to day. Refresher of its profits in the most optimal way is ready. If the sale of food and were dressed and sold.
Note: different from the "combination with the need to" persons. Do not take things at the same time under which credit also. If the sale of food and clothing. And the food and service do not have it. However, those who tie the sale and the tailor. Association will both use it.
Akquisitionsverbund
Fourth. Promotional mix. Sub-standard product derived from the false love of good stock market also.
Kaufverbund
Fifth. Procurement portfolio. Given directly to a customer of the likes. For special combinations.
first four. That the "default portfolio." Fifth. Unique "cost-effective combination" also.
Example: Point Commodity
cents above the text of the cases. With the need to combined. If the leading tailor and tie. With the election combined. If all the children are also within the Ministry of Monopoly. Combined with the desire, if they tailor shirt. Raincoats. Sweater combinations. Promotion combined. If the name of the cottage it with Coca-Cola Cola as well. Procurement combined. Membership card information for the chart dawn of visitors. Then recommended to a special combination.
seventh paragraph. The beginning of class to marketing
. Or not the goods of "India has been burning," "He burned India." Trade among the. Based on "production of burning India" "Indian Trade burning" also. Trade names to Trade by Indian firing. The city of traders. Your city today, trade under the production of printed materials burn, slow burning Indian city of trade goods, cheap municipal trash by many people carry on.
II. Decision-making constraints
first. A pile of shit.
the first paragraph. External factors.
decision making in macroeconomics. System in politics. System in the law. Made in technology. System in * (Ziranhuanjing).
Example: Sin Sin Kok Kok
dressed. Yi ラ イ ン the independence ネ カ ア upstream.マ イ ン ハ ム city. The large market. Yi Kan alone the fifth. Purchasing power index of 100.3. And market share may give the city four of ten carry. However, to those with the time easily. Therefore cents per Corner Western religious holiday promotions for the special select places. The ever-induced off also.
paragraph. Internal factors.
very complicated business factors are also made: capital. Property. Employees. Leadership. That the procurement chain.
Example: Sin Sin Kok Kok
this more than a thousand employees. And season. Headquarters in Mojian then swollen. Have more than one person can not. Shop facilities. If the escalators. If the scanner.
third paragraph. Market factors.
so-called market. Buffet made the sales market. Procurement market is no different.
Example: Sin Kok
cents only living in Shenzhen in the corner. Competing with its suburbs are many. I realized that no monopoly. The Sin of the angle of age categories of goods to customers. And thirty thousand scattered membership card. Often between two hundred thousand of them. The first system in its trade customers.
Section III. Categories of goods the subject.
no recounts be done. All categories of goods, so there are many. Will find it inconsistent constraints. Zhongzhi the same as those. Complement each other. Then can become a major event.
where traders. Large limited to the goods category profitability. Therefore, the goods were so kind. Therefore, trade is also real.
the fourth quarter. Strategy formulation.
sect. Recognized the principle of system construction where the principle of sub-
enterprise market dependent.
this demand first. Yes.
needs are. Is who. Project also. If the child services department combined with the election. During multi-phase for. (Tradition. Old. With more than those old department stores designed specifically inhibit store sales Department)
motivations. Motivation. So use it. If the tailor of the same needs and tie combination. During the more complementary.
shopping as. Shopping. For while there are appropriate city. If the coat of the same desire and food combinations. During the more irrelevant.
is three to the goods first. So it corresponds to.
requestor.
suppression to the staff first. Competing merchants. But the figure differences. Therefore in reality, mostly staff time. However, the case still can encourage employees. (Not solution..) Broad and deep stock class.
suppliers as a restraining order first.
above are principles. This is not the end.
one. Demand first.
first. Cover points of "first ever" "destination first." Now. "Movement of the first" many and "never as the first" so few have.
never first. Ignore the market sold off. Straight for the suppliers of goods category also.
whereabouts first. Categories of goods are set to demand.
second.
Third.
II. Trade stem-ming (burning India) strategy
one. Sex.
second. The.
Third.
Fourth. Case [Sin Kok]
2.3 Although
2.3.5 Entwicklung der Erhebungsinstrumente
Entscheidungen: Aufbau des Fragebogens + Anlage / Ablauf der Beobachtung
Durchführung eines Pretests
prepared his tools
good decision-making: survey production process
test A + test
2.3.5.1. Gestaltung der Erhebungsinstrumente
Primärforschungsmethoden: Befragung / Beobachtung
Explorativer / deskriptiver / kausaler Untersuchungsanordnungen
structure
direct research methods: questionnaire / observation.
Explore / Description / inferred type.
2.3.5.2. Pretest der Erhebungsinstrumente
Definition:
Kritierien:
1.Fragebogenaufbau: Frageformulierung + Fragendisposition + Interviewdauer + "Weiß nicht".
2.Befragungsunterlagen:
3.Intervieweranweisung: Fragenreihenfolge + Frageneindeutigkeit + Auswahl der Probanden
test A
who try answer. No time divergence questionnaire. A first test dozens of people invited. In order to detect the effect. And more of its absurd as well.
available standard:
1. Questionnaire structure: good at asking. Structure interesting. Does not consume a long time. "I do not know" option
2. Other instruments:
3. Interview Guide: sequencing. Disambiguation.プ ン ロ ド バ choose?
both line test answer. And more are missing. Not. No good long term. A test used so widely.
2.4. Pluck Datengewinnung
both are read. Then when with its browser. Training asked the officer. Second. When thinking supervision of the law. As for other programs. Is used for records.
2.4.1 Erstellung eines Erhebungsplans
Zuständiger: Erfahrung + Verwendung Planungsmethoden können.
Ziel: LÖZ = (Ladenöffnungszeiten)
Aufgabe: Strukturplanung
Teilaufgaben: Schrittweise + zeckmäßig + logisch
Zeitplanung
Zeitbedarfplanung (Ermittelt mittels Pretests, durch Multiplikation + Erfahrung + Vergleich)
Time scheduling
Minor: List
Major: Graphic technology
Plannet technology
network technology
staffing
Workforce Planning: number + qualification
Workforce Planning:
material resources planning
tasks: planning + availability assurance
cost planning
tasks: Cost of projects tteile + time. Additional expenditure profile
planning principles
拮 取 计划 负责 者: 经验 + 实践 力
标的:
任务:
结构 计划: Step by step logical
some time to plan:
time: A test calculation of + experience + like comparison
estimated distribution: small: large list of
: Graph:
column Figure:
Map:
manpower planning:
employer: the number of + skills
workers:
resources planning: investment planning + to ensure the availability
cost plan:
task: to be counted. Expenditure process.
Other:
2.4.2 Schulung des Erhebungsstabs
Zeile:
Dem Interviewer soll Einsicht ins Ziel der Befragung vermittelt werden
Der Interviewer soll Fragen beantworten können
Die möglichen Fehlerquellen sollen abgestellt werden
Der Mitarbeiter soll Kontakte knüpfen können
Methode:
Vorträge / Gespräche
Brainstorming
Übungsinterviews
Erfahrungsaustausch
pluck Zhihui Bu Teaching
the outside than answer questions in writing. Human consumption pluck a large data. So much care professionals work wise. And the Commission issued its rates. For settlement too. However, many who carry on the actual occurrence of domestic helpers *
Gu Yue: So the instructor. But to
questionnaire asked officials of the dawn so too.
asked officer may ask the respondents answer.
to the fallacy of the source. If you ask the unbridled official statement. Implied. Will seek neutrality.
good with people when asked the officer.
Teaching Method:
explain
preview
brainstorming
drain each director
2.4.3 and monitoring the implementation of data integration Implementation and monitoring of data collection
interviewer sample
interviewer observation
control issues
questions offer subject
2.4.4 数据 整合 计 录 documentation of data collection
name of the Inter-ers
Interview no.
Date & Time
place of collection
2.5.处理 neuer Variablen
Gewichtung
Speicherung der Datenmatrix
to pick good
bad interpretation of content integration
multiple-choice questions.
essay questions. Segments
storage and error correction
improve their standard
assessment
matrix number
2.6. Datenanalyse
2.6.1 Analysis of single-parameter method Univariate Verfahren
I. Schritt:
Berechnung und Darstellung von Häufigkeitsverteilungen
Berechnung von Lokalisationsmaßen
Berechnung von Streuungsmaßen
Methoden:
Eindimensionale Häufigkeitsverteilungen
Mittelwerte: arithmetische Mittel, Median, Modus
Streuung: Spannweite, Durchschnitt. Absolute Abweichung
Varianz
Standardabweichung
first step: Step
frequency distribution
2.6.2 Dual Parametric Bivariate Verfahren
Verfahren: Kreuztabellierung
Korelationsanalyse
Regressionsanalyse
Methoden:
Kreuztabellierung: Häufigkeiten / Basis
Korelationsanalyse: Bestehen einer lineare Zusammenhang
Regressionsanalyse: Stärke der Zusammenhang
Ursachenanalyse, Wirkungsprognose, Trendprognose
steps: Table
not limited to data cross-scale properties.
correlation regression analysis
method:
built data cross table: Analysis. Comparison of the number of base Seki
phase analysis: Analysis of testimony and returned once considered 關聯
linearity: the testimony considered much closer 關聯 參數 law
2.6.3 Multivariate Verfahren
Dependenzanalyse, Independenzanalyse
Skalierung der Variabeln
Category:
Dipendentsu [causation], Intaadipendentsu [noncausal] Analysis of Department quantity
2.6.3.1 Classification Analysis Disukuriminantsu Diskriminanzanalyse
2.6.4.2 Factors Faktorenanalyse
2.6.3.3 ク ラ ー ス タ of Clusteranalyse
2.7 integrates the total recorded Dokumentation der Erhebungsergebnisse
2.7.1 Establishment of research Erstellung des Forschungsberichts
Berichtsgliederung
Management-Summary
Hauptteil
Projektbeschreibung
Forschungsergebnisse
Handlungsempfehlungen
Anhang
management summary report of the book section. Do not remember the details. However, it should also Chi.
Subject
Project Description: Research on the image, mission statement, research methods
results:
treatment recommendations:
Appendix
2.7.2 The results of the demonstration Präsentation der Forschungsergebnisse
Besonderheiten:
in konsequenteren Beschränkung
in Betonung von Spezialaspekten
im Auftreten bisher unbekannter Probleme
Plannung:
Technische Aspekte
Organisatorische Aspekte
Rahmengliederung
Features:
Defense for the system in order of severity
to have no fear of the shelter is
plan prepared:
with machine
arrangements: Speaker not exceeding ten people. Divergent reports about completed. Lecture.
structure
<10 Präsenter, Berichtsübergabe am Ende, Vorpräsentation.
3.2 Befragung questionnaire
three-two Befragungsmethoden method
three thousand two hundred and eleven Kommunikationsform forms of communication
thirty-two thousand one hundred and eleven Schriftliche Befragung pen Form
Fragebogen (Postalische Befragung) questionnaire (sent questionnaires)
Vorteile: advantages
Kostengünstig (nur Versand) cheap (only distribution)
Beeinflussung vom Interviewer entfällt. Asked officials not affect
Hohe Erreichbarkeit trotz Berufsarten A person prone to cause
Anonymität gewährleistet Ehrlichkeit Anonymous his words were sincere
Fragen einmal vorliegen, genügend Bearbeitungszeit summary list, a leisure verbal exchanges
Rücklauf-Verweigerungsquoten messbar who refused to detail the number of known
Nachteile: shortcomings
Repräsentanzproblem: representation (malcontents do not take complex, is actually happy, but I do not know the ear)
Niedrige Rücklaufquote few respondents (the five hundred)
Grund:
Einschränkung wegen Adressen address the reasons for the limited few who can be sent
Miss / Unverständnis der Fragen chaos suppression did not answer a question A
Mangel an Antwortbereitschaft (Zeit, Misstrauen) do not want to answer
Lösungen: resolve
Vorherige (schrift. Telefon.) Ankündigung prior consultation
Auslosung von Preisen winning lure
Hingabe von Geschenken gift buying
Zusage über Zusendung der Ergebnisse (Profi) reported the results of Xu
Nachfassaktion 〇 〇 〇 〇 〇
Kommunikationsprobleme communication difficult to monitor the problem
Fehlende Steuerungsmöglichkeiten
Stimulusdarbietung difficult to motivate people fill out a questionnaire designed
Reaktionsregistierung not to prevent others to help Answer
Steuerung der Reaktionszeit
Steuerung des Ausfülltags verbal exchanges are not the same time
Steuerung der Fragenreihenfolge no answer in order to monitor the re
Umfang des Fragebogens said: from this perspective. Sent the questionnaire used real trade marketing is also useless. However, the business recently, with the customer can use. Both close to visitors. The visitors also love music Chen.
thirty-two thousand one hundred and twelve Mündliche Befragung port A type
Vis-`a-vis parents visit the PAPI-Methode pen and paper access, CAPI-Methode computer help access
Einsatz in Einzelhandel: commonly used in retail trade
Kunden-(Instore), Passanten - (City), Haushaltsinterview
store, Road, the home visit
Vorteile: advantages
Identität feststellbar A person may know
Sich auf die befragte Person einzustellen special treatment may
Erklärung komplexer Fragen möglich Reply to explain high rate of problems
Ausschöpfungsquote höher
Zusätzliche Info möglich additional information received may be (A person feelings, desires)
Technische Hilfsmittel einsetzbar note material showing possible
Nachteile: shortcomings
Verzerrung wegen Art der Fragestellung question is asked in different
Verzerrung wegen Interpretation der Fragen Release ask different
Beeinflussung wegen Personlichkeit asked Officer affair
Personalkosten asked Officer Training expensive
Zeitaufwändig long
Erreichbarkeit wegen Beruf (Manager) to ask hard To officials
Lösungen: resolve
Standardisierung standardized
(Ad-hoc-Befragung) more 〇 〇 〇 〇
(freie Interview) oligonucleotide 〇 〇 〇 〇
thirty-two thousand one hundred thirteen Telefonische Befragung telephony
Fragebogen am Telefon vorgelesen / CATI telephone survey reading / computer help telephone questionnaire
Retail trade and more used. To ready the address phone number. And the customer only and pass. More willing to question.
Vorteile: advantages
Kurze Zeit für Kontaktaufnahme To off speed
Wenige Kosten geringer Zeitverlust, wiederholbar cheap time-consuming repeated contact
Aufbau eines großen Interviewerstabs entfällt. Free training for all who question the official
Größere Auskunftsbereitschaft 〇 〇 〇 〇 〇 〇? ? ?
Anonymität anonymous. Not see the face
Aufzeichnung erlaubt be recorded. OMV
Beiderseitige Rückfragen to the dialogue to ask each other may
Kontrolle leicht durchführbar (Bestättigungsanruf) easy to re-call to confirm
Hohe Erreichbarkeit trotz Berufsarten A person prone to cause cross-
Überregionalität to
Nachteile: shortcomings
Zeitlich begrenzt (
Situations-Reaktion nicht erfassbar Overview There is no
Visuelle Hilfsmittel nicht verwendbar Facts matter no
bricht leicht ab easy to interrupt
thirty-two thousand one hundred and fourteen On-line Befragung network-based
Addressierte Befragung (Email) Email
Weiterentwicklung der schriftlichen Befragung written the progress of
Anonyme Befragung (World Wide Web) Web-based
Portalseiten, Bannerwerbung, Suchmaschine, Offline Medien ad introducing A
Pop-Fenster pop
Vorteile: advantages
Kostenersparnis bis 80% cheaper eight of ten
Zeit-Ortunabhängig Not made in time to <=20)時限有
Interviewereffekte ausgeschlossen asked officials not affect
Überwachung möglich monitoring may
Nachfassaktionen unproblematisch durchführbar of Bulgaria to facilitate the implementation of Bulgaria
Automatisierten Auswertung möglich automatic analysis may
three thousand two hundred and twelve Adressatenkreis A person
thirty-two thousand one hundred twenty-one Expertenbefragung experts A person
Anfangsphase größerer Forschungsvorhaben major investigation early
Mischung "Sekundärquelle" & "Primärquelle" 〇 〇 〇 〇 〇 〇 〇 〇 〇 〇 〇
Beschränkt sich auf wenige Personen Asked by few
Kommunikationsform: freie Interview Open Access
A thirty-two thousand one hundred twenty-two Händlerbefragung entrepreneurs who
Gegenstand: Geschäftsgebaren / Verbraucherverhalten Target: business practices / customer behavior (oligo)
Großhändler befragen Einzelhändler retailers
wholesalers often research Informationsbereiche asks:
Vom Großhändler geforderte Leistungen wholesale Zhe Zhisuo seeking
Akzeptanz der Sortimentsbildung Commodity feasibility
Verhalten gegenüber Großhändler the case of retailers, wholesalers, distributors themselves
Image des Großhändlers impression
Einsatz der handelsgerichteten Instrumente im Einzelhandel tools square
Erfolgsfaktoren des Einzelhandels of Bulgaria where the odds retailers
thirty-two thousand one hundred twenty-three Kundenbefragung A customer who
Endverbraucher final consumers
Anordnung nach Wissen / Akzeptanzgrad der Einkaufssätte class shopping malls to know if / whether
Stammkunden would like to dry off (buy one, potential in the business)
Gelegenheitskunden even off (from time to time be purchased randomly selected business)
Laufkunden Xingke (purchased from time to time and do not choose providers)
thirty-two thousand one hundred twenty-four Konsumentenbefragung who Passanten A street survey of consumers: the most common.
Vorteile: advantages
Niedriger kosten cheap. Asked the official toll-free. No Postage
Nach Untersuchungsziel erfassbar (Kunden / Nichtkunden) class passengers may
Nachteile: shortcomings
Keine repräsentative Auswahl the question had no representation
Eigentlich nicht zufällig in to love. Real non-random
Hektik ist eine Beschränkung emergency line can not be long question and answer
it but can choose the situation and asked due. To be effective also.
Haushalt home questionnaire: the traders even want to. A family is also often purchase decisions. Independence Yat family. More than two or three.
three thousand two hundred and thirteen Standardisierungsgrad standard degree
Wie stark Formulierung, Zahl, Reihenfolge der Fragen festgelegt sind. Diction, and asked a few, in order
thirty-two thousand one hundred thirty-one Standardisierte Befragung (completely) standardized questionnaire
Alle Bedingungen vorgegeben , um Vergleichbarkeit zu garantieren all the conditions established
Vorteile advantages
Antwortvorgabe erleichtert das Verständnis der Fragen answer to both out solutions to ask Big Easy
Keine Beeinflussung von Interviewer, hohe Zuverlässigkeit asked officers not to intervene
EDV Datenerhebung möglich computer that may
Nachteile shortcomings
Nichtentsprechung von Fragen an Situation der Befragten not answer the question the situation of
thirty-two thousand one hundred thirty-two Nicht standardisierte Befragung non-standard questionnaires
Freies Interview: Nur Thema + Ziel an Interviewer vorgegeben
Vorteil: advantages
Durch die Anpassung an Gesprächspartner erhält man die tatsächliche Meinungen und wertvolle Zusatzinformationen for people to ask, to know in fact, the benefit of more
thirty-two thousand one hundred thirty-three Teil standardisierte Befragung semi-standard questionnaire
Nur Fragen als Leitfaden, Reihenfolge und Formulierung vom Interviewer asked but as the yardstick method is scheduled to ask the official
Vorteil: advantages
Flexibilität bei Pilotstudien (Explorative Studie) used to explore the flexibility in adjusting Hong
three thousand two hundred and fourteen Zahl der Untersuchungsthemen Topics
Einthemenbefragung (Specialbefragung) single-subject
Info-problem einer einzigen Unternehmung / eines bestimmten Info-Problem. A community of a hard / multi-agency a difficult
Vorteil advantage
Schnellere Durchführbarkeit rapid implementation may
Mehrthemenbefragung (Omnibusbefragung) multi-subject
Kooperation mehrerer Unternehmen / Auftraggeber, die jeweils an Info über spezifische Gebiete interessiert sind. and more enterprises have more difficulty
Teilnehmer an gesamte Kosten beteiligen. participant cost-sharing
Vorteile: advantages
Klein-Mittelbetriebe nutzen repräsentative Massenbefragungen, um spezifischen Info-Bedarf zu decken. SMEs are big opportunities for low-cost self-
Durch Themenwechsel vermindert sich Konsequenzeffekten effect of variation on the theme no results?? ????????????????
Beteiligungsuntersuchung möglich
three thousand two hundred and fifteen Befragungsfrequenz
Einmalige Befragung (Ad-hoc-Befragung) single questionnaire
augenblickliche Situation Transient conditions
Ziel: Schaffung Info für bestimmtes Problem specific events observed so
Mehrmalige Befragung (Monitoring) repeat repeat questionnaire
Wiederholung question of Bulgaria of Bulgaria
Jeweils unterschiedliche Stichproben different sampling
Ziel: Aktualisierung der Forschungsfrage updating the data also
Periodische Befragung ( Panelerhebung) on a regular basis the same as the contents of the questionnaire
Gleiche Untersuchungsinhalt
Periodisch bei der gleichen Stichprobe the same sample
Ziel: Veränderungen bei einzelnen Zielgruppen random sample of the change
three hundred twenty-two Skalenkonstruktion (Skalierung) scale set
three thousand two hundred twenty-one
Norminal Skalenniveaus subsection in the order of Nominal Scale
Ordinal scale
Intervall
Verhältnis
Absolut
three thousand two hundred twenty-two Skalierungsprozess process
Auswahl der Indikatoren
Festlegung Messverfahrens zur Ermittlung der Itemwerte
Transformation der Itemwerte in Skalenwerte
Trade Marketing Handbook
ハ ア シ ン ス ヨ イ ス the
ム タ first.
Chapter. Goods category. Sortiment (suppression; species present?)
overview. The city is easy
merchants have not. First select their city. Some city. Have no market. And set its passengers. Suppression and the city is easy, not with the city and easy suppression. Then think of its category. Has more cities, some few cities. Times change. The City Yiyin the changes. All those who think about the case, that the goods category. Goods category of policy. Given to industry. Be the director. Trade the trend set by the city. The important task of trade marketing, also.
sect. Commodity Strategy (goods category system). Sortimentspolitik (Sortimentsstruktur)
goods category of the law is very complicated. Different enterprises. The ideas are different.
the first paragraph. Cargo type cones. Sortimentspyramide
Seyffert サ イ ッ フ ェ Hikaru & Suites and rule:
goods (doors) class hierarchy Characteristics of patients with characteristics of patients with
Gang Gang attire requirements demand network to fulfill smoking needs
Division Head Division needs families need is a women's cigarette
shoe materials. Sources are mixed smoke
purposes. Producers. Other ザ ラ brands. Leisure. Processing method. Producer Zhongnanhai cigarettes
seed color. No amount of type thirty-eight in. 20 loaded
Example: [Sin Kok (Engelhorn) 』Mode im Quadrat"
of view from the right. We know:
cents corner door be a demand for goods door "dressed".
their classes were scheduled to demand "woman" Second, the limited
are different.
then heard cents goods are different angle, first with headquarters in eighty-seven. The ministries of the goods under another group where the hundred ninety and two also.
view of the illustration shows the first class to the door. Second headquarters. Second Division. Second, the total goods group.
paragraph. Features of the dimensions of the goods
million class has not, but a feature not to cover everything. Therefore, to the police of this and more, if the multi-dimensional too.
first. Has dimension two.
One said, class wide. Made a return to multi-select objects and arrival. If shopping at the supermarket. One place and available food. Dress. Electrical and other users. Therefore, a wide class of goods in supermarkets.
how to do it again I can not be a formal wedding, because each person's awareness is not the same, the history of Chinese culture is changing all the wedding, the wedding ceremony of your own identity can not receive large Most people agree that, in most eyes You think you're Orthodox ceremony is just a joke show.
silent without a word <123125968> 2010-11-16 05:00:04
me how to do it, so it's nothing but a ceremony is only a classical style, but can not be said of the Han official ceremony. Understand? Operators do not understand, can not communicate with the second is kind of deep. One figure how to use the word choice also. If the request racket pair. Fitness Tiyuyongpin shop. Who may be chosen large. Who may be chosen small. Who can select pine. Who can choose Paulownia. It stores goods category very well. However, if the dimension
who still unknown to a world class million. Speaking of the Guangxia therefore the depth of the goods category. However, "relative" ears.
refresher shoppers knowing what we seek, you can choose the few items. Dimensions small. If you buy the player can choose the options will be more than chess.
third paragraph. Range
goods category Range set at two dimensions. Class wide. Class deep.
[サ イ っ フ ェ Hikaru & Suites, but think it's wide, do not think its too deep].
the amount of each variety can be different.オ エ マ's meant by "the strength of the goods category"
If the right. To all classes for the merchants and their goods. That the City fan and not superfluous. Derived from the City department who do not phase system. That of God. And its cargo class balance.
the fourth paragraph. Within the class with some of the goods by
primary and secondary main class
- Supplemental Commodity
old heap - Fuga - Nisshin Commodity
Logistics Permanent - Quarter - popular promotional goods category
cycle - to try to sell - the decline of inventory stock-XXX
- customize the necessary goods category
There must be - when there - may have - either a
Example: Sin Kok Commodity
fifth. Classes of performance-
foreigners there were those who エ イ イ シ Bldg (ABC-Analyse). Determined based on sales of priority. Who have ten or barter gold. A easy to get one of the other goods category. C Class B stock of its eight. If the right.
However, major disadvantages of ABC analysis also Shen Yi.
one. But the police sales. Not Chali Run.
second. Cargo between the phase system. A multi-city B is limited fear. And B of those who still replace each other even. Miscellaneous goods for trade by business is good. The long run. One can not away of the city. Class probably will be few goods gradually. There will be great harm.
sixth paragraph. Class to the so-called goods associated
're kind of combination. That because of class and together. To map the multi-city. And goods between the non-phase system that also.
Bedarfsverbund
one. With the required combination. Arrived one by one thing. Also arrived in a multi-use property. And for one thing. Sin angle view stock class. If the tailor and tie.
Auswahlverbund
the other. Combined with the election. And can be replaced by another one. To deep-goods category also. However, disadvantages in the phase system. The benefit is to cargo complex is off more. If all the children are also within the Ministry of Monopoly.
Nachfrageverbund
Third. For the same combination. Shopping in a rather. Three cities are reluctant to day. Refresher of its profits in the most optimal way is ready. If the sale of food and were dressed and sold.
Note: different from the "combination with the need to" persons. Do not take things at the same time under which credit also. If the sale of food and clothing. And the food and service do not have it. However, those who tie the sale and the tailor. Association will both use it.
Akquisitionsverbund
Fourth. Promotional mix. Sub-standard product derived from the false love of good stock market also.
Kaufverbund
Fifth. Procurement portfolio. Given directly to a customer of the likes. For special combinations.
first four. That the "default portfolio." Fifth. Unique "cost-effective combination" also.
Example: Point Commodity
cents above the text of the cases. With the need to combined. If the leading tailor and tie. With the election combined. If all the children are also within the Ministry of Monopoly. Combined with the desire, if they tailor shirt. Raincoats. Sweater combinations. Promotion combined. If the name of the cottage it with Coca-Cola Cola as well. Procurement combined. Membership card information for the chart dawn of visitors. Then recommended to a special combination.
seventh paragraph. The beginning of class to marketing
. Or not the goods of "India has been burning," "He burned India." Trade among the. Based on "production of burning India" "Indian Trade burning" also. Trade names to Trade by Indian firing. The city of traders. Your city today, trade under the production of printed materials burn, slow burning Indian city of trade goods, cheap municipal trash by many people carry on.
II. Decision-making constraints
first. A pile of shit.
the first paragraph. External factors.
decision making in macroeconomics. System in politics. System in the law. Made in technology. System in * (Ziranhuanjing).
Example: Sin Sin Kok Kok
dressed. Yi ラ イ ン the independence ネ カ ア upstream.マ イ ン ハ ム city. The large market. Yi Kan alone the fifth. Purchasing power index of 100.3. And market share may give the city four of ten carry. However, to those with the time easily. Therefore cents per Corner Western religious holiday promotions for the special select places. The ever-induced off also.
paragraph. Internal factors.
very complicated business factors are also made: capital. Property. Employees. Leadership. That the procurement chain.
Example: Sin Sin Kok Kok
this more than a thousand employees. And season. Headquarters in Mojian then swollen. Have more than one person can not. Shop facilities. If the escalators. If the scanner.
third paragraph. Market factors.
so-called market. Buffet made the sales market. Procurement market is no different.
Example: Sin Kok
cents only living in Shenzhen in the corner. Competing with its suburbs are many. I realized that no monopoly. The Sin of the angle of age categories of goods to customers. And thirty thousand scattered membership card. Often between two hundred thousand of them. The first system in its trade customers.
Section III. Categories of goods the subject.
no recounts be done. All categories of goods, so there are many. Will find it inconsistent constraints. Zhongzhi the same as those. Complement each other. Then can become a major event.
where traders. Large limited to the goods category profitability. Therefore, the goods were so kind. Therefore, trade is also real.
the fourth quarter. Strategy formulation.
sect. Recognized the principle of system construction where the principle of sub-
enterprise market dependent.
this demand first. Yes.
needs are. Is who. Project also. If the child services department combined with the election. During multi-phase for. (Tradition. Old. With more than those old department stores designed specifically inhibit store sales Department)
motivations. Motivation. So use it. If the tailor of the same needs and tie combination. During the more complementary.
shopping as. Shopping. For while there are appropriate city. If the coat of the same desire and food combinations. During the more irrelevant.
is three to the goods first. So it corresponds to.
requestor.
suppression to the staff first. Competing merchants. But the figure differences. Therefore in reality, mostly staff time. However, the case still can encourage employees. (Not solution..) Broad and deep stock class.
suppliers as a restraining order first.
above are principles. This is not the end.
one. Demand first.
first. Cover points of "first ever" "destination first." Now. "Movement of the first" many and "never as the first" so few have.
never first. Ignore the market sold off. Straight for the suppliers of goods category also.
whereabouts first. Categories of goods are set to demand.
second.
Third.
II. Trade stem-ming (burning India) strategy
one. Sex.
second. The.
Third.
Fourth. Case [Sin Kok]
2.3 Although
2.3.5 Entwicklung der Erhebungsinstrumente
Entscheidungen: Aufbau des Fragebogens + Anlage / Ablauf der Beobachtung
Durchführung eines Pretests
prepared his tools
good decision-making: survey production process
test A + test
2.3.5.1. Gestaltung der Erhebungsinstrumente
Primärforschungsmethoden: Befragung / Beobachtung
Explorativer / deskriptiver / kausaler Untersuchungsanordnungen
structure
direct research methods: questionnaire / observation.
Explore / Description / inferred type.
2.3.5.2. Pretest der Erhebungsinstrumente
Definition:
Kritierien:
1.Fragebogenaufbau: Frageformulierung + Fragendisposition + Interviewdauer + "Weiß nicht".
2.Befragungsunterlagen:
3.Intervieweranweisung: Fragenreihenfolge + Frageneindeutigkeit + Auswahl der Probanden
test A
who try answer. No time divergence questionnaire. A first test dozens of people invited. In order to detect the effect. And more of its absurd as well.
available standard:
1. Questionnaire structure: good at asking. Structure interesting. Does not consume a long time. "I do not know" option
2. Other instruments:
3. Interview Guide: sequencing. Disambiguation.プ ン ロ ド バ choose?
both line test answer. And more are missing. Not. No good long term. A test used so widely.
2.4. Pluck Datengewinnung
both are read. Then when with its browser. Training asked the officer. Second. When thinking supervision of the law. As for other programs. Is used for records.
2.4.1 Erstellung eines Erhebungsplans
Zuständiger: Erfahrung + Verwendung Planungsmethoden können.
Ziel: LÖZ = (Ladenöffnungszeiten)
Aufgabe: Strukturplanung
Teilaufgaben: Schrittweise + zeckmäßig + logisch
Zeitplanung
Zeitbedarfplanung (Ermittelt mittels Pretests, durch Multiplikation + Erfahrung + Vergleich)
Time scheduling
Minor: List
Major: Graphic technology
Plannet technology
network technology
staffing
Workforce Planning: number + qualification
Workforce Planning:
material resources planning
tasks: planning + availability assurance
cost planning
tasks: Cost of projects tteile + time. Additional expenditure profile
planning principles
拮 取 计划 负责 者: 经验 + 实践 力
标的:
任务:
结构 计划: Step by step logical
some time to plan:
time: A test calculation of + experience + like comparison
estimated distribution: small: large list of
: Graph:
column Figure:
Map:
manpower planning:
employer: the number of + skills
workers:
resources planning: investment planning + to ensure the availability
cost plan:
task: to be counted. Expenditure process.
Other:
2.4.2 Schulung des Erhebungsstabs
Zeile:
Dem Interviewer soll Einsicht ins Ziel der Befragung vermittelt werden
Der Interviewer soll Fragen beantworten können
Die möglichen Fehlerquellen sollen abgestellt werden
Der Mitarbeiter soll Kontakte knüpfen können
Methode:
Vorträge / Gespräche
Brainstorming
Übungsinterviews
Erfahrungsaustausch
pluck Zhihui Bu Teaching
the outside than answer questions in writing. Human consumption pluck a large data. So much care professionals work wise. And the Commission issued its rates. For settlement too. However, many who carry on the actual occurrence of domestic helpers *
Gu Yue: So the instructor. But to
questionnaire asked officials of the dawn so too.
asked officer may ask the respondents answer.
to the fallacy of the source. If you ask the unbridled official statement. Implied. Will seek neutrality.
good with people when asked the officer.
Teaching Method:
explain
preview
brainstorming
drain each director
2.4.3 and monitoring the implementation of data integration Implementation and monitoring of data collection
interviewer sample
interviewer observation
control issues
questions offer subject
2.4.4 数据 整合 计 录 documentation of data collection
name of the Inter-ers
Interview no.
Date & Time
place of collection
2.5.处理 neuer Variablen
Gewichtung
Speicherung der Datenmatrix
to pick good
bad interpretation of content integration
multiple-choice questions.
essay questions. Segments
storage and error correction
improve their standard
assessment
matrix number
2.6. Datenanalyse
2.6.1 Analysis of single-parameter method Univariate Verfahren
I. Schritt:
Berechnung und Darstellung von Häufigkeitsverteilungen
Berechnung von Lokalisationsmaßen
Berechnung von Streuungsmaßen
Methoden:
Eindimensionale Häufigkeitsverteilungen
Mittelwerte: arithmetische Mittel, Median, Modus
Streuung: Spannweite, Durchschnitt. Absolute Abweichung
Varianz
Standardabweichung
first step: Step
frequency distribution
2.6.2 Dual Parametric Bivariate Verfahren
Verfahren: Kreuztabellierung
Korelationsanalyse
Regressionsanalyse
Methoden:
Kreuztabellierung: Häufigkeiten / Basis
Korelationsanalyse: Bestehen einer lineare Zusammenhang
Regressionsanalyse: Stärke der Zusammenhang
Ursachenanalyse, Wirkungsprognose, Trendprognose
steps: Table
not limited to data cross-scale properties.
correlation regression analysis
method:
built data cross table: Analysis. Comparison of the number of base Seki
phase analysis: Analysis of testimony and returned once considered 關聯
linearity: the testimony considered much closer 關聯 參數 law
2.6.3 Multivariate Verfahren
Dependenzanalyse, Independenzanalyse
Skalierung der Variabeln
Category:
Dipendentsu [causation], Intaadipendentsu [noncausal] Analysis of Department quantity
2.6.3.1 Classification Analysis Disukuriminantsu Diskriminanzanalyse
2.6.4.2 Factors Faktorenanalyse
2.6.3.3 ク ラ ー ス タ of Clusteranalyse
2.7 integrates the total recorded Dokumentation der Erhebungsergebnisse
2.7.1 Establishment of research Erstellung des Forschungsberichts
Berichtsgliederung
Management-Summary
Hauptteil
Projektbeschreibung
Forschungsergebnisse
Handlungsempfehlungen
Anhang
management summary report of the book section. Do not remember the details. However, it should also Chi.
Subject
Project Description: Research on the image, mission statement, research methods
results:
treatment recommendations:
Appendix
2.7.2 The results of the demonstration Präsentation der Forschungsergebnisse
Besonderheiten:
in konsequenteren Beschränkung
in Betonung von Spezialaspekten
im Auftreten bisher unbekannter Probleme
Plannung:
Technische Aspekte
Organisatorische Aspekte
Rahmengliederung
Features:
Defense for the system in order of severity
to have no fear of the shelter is
plan prepared:
with machine
arrangements: Speaker not exceeding ten people. Divergent reports about completed. Lecture.
structure
<10 Präsenter, Berichtsübergabe am Ende, Vorpräsentation.
3.2 Befragung questionnaire
three-two Befragungsmethoden method
three thousand two hundred and eleven Kommunikationsform forms of communication
thirty-two thousand one hundred and eleven Schriftliche Befragung pen Form
Fragebogen (Postalische Befragung) questionnaire (sent questionnaires)
Vorteile: advantages
Kostengünstig (nur Versand) cheap (only distribution)
Beeinflussung vom Interviewer entfällt. Asked officials not affect
Hohe Erreichbarkeit trotz Berufsarten A person prone to cause
Anonymität gewährleistet Ehrlichkeit Anonymous his words were sincere
Fragen einmal vorliegen, genügend Bearbeitungszeit summary list, a leisure verbal exchanges
Rücklauf-Verweigerungsquoten messbar who refused to detail the number of known
Nachteile: shortcomings
Repräsentanzproblem: representation (malcontents do not take complex, is actually happy, but I do not know the ear)
Niedrige Rücklaufquote few respondents (the five hundred)
Grund:
Einschränkung wegen Adressen address the reasons for the limited few who can be sent
Miss / Unverständnis der Fragen chaos suppression did not answer a question A
Mangel an Antwortbereitschaft (Zeit, Misstrauen) do not want to answer
Lösungen: resolve
Vorherige (schrift. Telefon.) Ankündigung prior consultation
Auslosung von Preisen winning lure
Hingabe von Geschenken gift buying
Zusage über Zusendung der Ergebnisse (Profi) reported the results of Xu
Nachfassaktion 〇 〇 〇 〇 〇
Kommunikationsprobleme communication difficult to monitor the problem
Fehlende Steuerungsmöglichkeiten
Stimulusdarbietung difficult to motivate people fill out a questionnaire designed
Reaktionsregistierung not to prevent others to help Answer
Steuerung der Reaktionszeit
Steuerung des Ausfülltags verbal exchanges are not the same time
Steuerung der Fragenreihenfolge no answer in order to monitor the re
Umfang des Fragebogens said: from this perspective. Sent the questionnaire used real trade marketing is also useless. However, the business recently, with the customer can use. Both close to visitors. The visitors also love music Chen.
thirty-two thousand one hundred and twelve Mündliche Befragung port A type
Vis-`a-vis parents visit the PAPI-Methode pen and paper access, CAPI-Methode computer help access
Einsatz in Einzelhandel: commonly used in retail trade
Kunden-(Instore), Passanten - (City), Haushaltsinterview
store, Road, the home visit
Vorteile: advantages
Identität feststellbar A person may know
Sich auf die befragte Person einzustellen special treatment may
Erklärung komplexer Fragen möglich Reply to explain high rate of problems
Ausschöpfungsquote höher
Zusätzliche Info möglich additional information received may be (A person feelings, desires)
Technische Hilfsmittel einsetzbar note material showing possible
Nachteile: shortcomings
Verzerrung wegen Art der Fragestellung question is asked in different
Verzerrung wegen Interpretation der Fragen Release ask different
Beeinflussung wegen Personlichkeit asked Officer affair
Personalkosten asked Officer Training expensive
Zeitaufwändig long
Erreichbarkeit wegen Beruf (Manager) to ask hard To officials
Lösungen: resolve
Standardisierung standardized
(Ad-hoc-Befragung) more 〇 〇 〇 〇
(freie Interview) oligonucleotide 〇 〇 〇 〇
thirty-two thousand one hundred thirteen Telefonische Befragung telephony
Fragebogen am Telefon vorgelesen / CATI telephone survey reading / computer help telephone questionnaire
Retail trade and more used. To ready the address phone number. And the customer only and pass. More willing to question.
Vorteile: advantages
Kurze Zeit für Kontaktaufnahme To off speed
Wenige Kosten geringer Zeitverlust, wiederholbar cheap time-consuming repeated contact
Aufbau eines großen Interviewerstabs entfällt. Free training for all who question the official
Größere Auskunftsbereitschaft 〇 〇 〇 〇 〇 〇? ? ?
Anonymität anonymous. Not see the face
Aufzeichnung erlaubt be recorded. OMV
Beiderseitige Rückfragen to the dialogue to ask each other may
Kontrolle leicht durchführbar (Bestättigungsanruf) easy to re-call to confirm
Hohe Erreichbarkeit trotz Berufsarten A person prone to cause cross-
Überregionalität to
Nachteile: shortcomings
Zeitlich begrenzt (
Situations-Reaktion nicht erfassbar Overview There is no
Visuelle Hilfsmittel nicht verwendbar Facts matter no
bricht leicht ab easy to interrupt
thirty-two thousand one hundred and fourteen On-line Befragung network-based
Addressierte Befragung (Email) Email
Weiterentwicklung der schriftlichen Befragung written the progress of
Anonyme Befragung (World Wide Web) Web-based
Portalseiten, Bannerwerbung, Suchmaschine, Offline Medien ad introducing A
Pop-Fenster pop
Vorteile: advantages
Kostenersparnis bis 80% cheaper eight of ten
Zeit-Ortunabhängig Not made in time to <=20)時限有
Interviewereffekte ausgeschlossen asked officials not affect
Überwachung möglich monitoring may
Nachfassaktionen unproblematisch durchführbar of Bulgaria to facilitate the implementation of Bulgaria
Automatisierten Auswertung möglich automatic analysis may
three thousand two hundred and twelve Adressatenkreis A person
thirty-two thousand one hundred twenty-one Expertenbefragung experts A person
Anfangsphase größerer Forschungsvorhaben major investigation early
Mischung "Sekundärquelle" & "Primärquelle" 〇 〇 〇 〇 〇 〇 〇 〇 〇 〇 〇
Beschränkt sich auf wenige Personen Asked by few
Kommunikationsform: freie Interview Open Access
A thirty-two thousand one hundred twenty-two Händlerbefragung entrepreneurs who
Gegenstand: Geschäftsgebaren / Verbraucherverhalten Target: business practices / customer behavior (oligo)
Großhändler befragen Einzelhändler retailers
wholesalers often research Informationsbereiche asks:
Vom Großhändler geforderte Leistungen wholesale Zhe Zhisuo seeking
Akzeptanz der Sortimentsbildung Commodity feasibility
Verhalten gegenüber Großhändler the case of retailers, wholesalers, distributors themselves
Image des Großhändlers impression
Einsatz der handelsgerichteten Instrumente im Einzelhandel tools square
Erfolgsfaktoren des Einzelhandels of Bulgaria where the odds retailers
thirty-two thousand one hundred twenty-three Kundenbefragung A customer who
Endverbraucher final consumers
Anordnung nach Wissen / Akzeptanzgrad der Einkaufssätte class shopping malls to know if / whether
Stammkunden would like to dry off (buy one, potential in the business)
Gelegenheitskunden even off (from time to time be purchased randomly selected business)
Laufkunden Xingke (purchased from time to time and do not choose providers)
thirty-two thousand one hundred twenty-four Konsumentenbefragung who Passanten A street survey of consumers: the most common.
Vorteile: advantages
Niedriger kosten cheap. Asked the official toll-free. No Postage
Nach Untersuchungsziel erfassbar (Kunden / Nichtkunden) class passengers may
Nachteile: shortcomings
Keine repräsentative Auswahl the question had no representation
Eigentlich nicht zufällig in to love. Real non-random
Hektik ist eine Beschränkung emergency line can not be long question and answer
it but can choose the situation and asked due. To be effective also.
Haushalt home questionnaire: the traders even want to. A family is also often purchase decisions. Independence Yat family. More than two or three.
three thousand two hundred and thirteen Standardisierungsgrad standard degree
Wie stark Formulierung, Zahl, Reihenfolge der Fragen festgelegt sind. Diction, and asked a few, in order
thirty-two thousand one hundred thirty-one Standardisierte Befragung (completely) standardized questionnaire
Alle Bedingungen vorgegeben , um Vergleichbarkeit zu garantieren all the conditions established
Vorteile advantages
Antwortvorgabe erleichtert das Verständnis der Fragen answer to both out solutions to ask Big Easy
Keine Beeinflussung von Interviewer, hohe Zuverlässigkeit asked officers not to intervene
EDV Datenerhebung möglich computer that may
Nachteile shortcomings
Nichtentsprechung von Fragen an Situation der Befragten not answer the question the situation of
thirty-two thousand one hundred thirty-two Nicht standardisierte Befragung non-standard questionnaires
Freies Interview: Nur Thema + Ziel an Interviewer vorgegeben
Vorteil: advantages
Durch die Anpassung an Gesprächspartner erhält man die tatsächliche Meinungen und wertvolle Zusatzinformationen for people to ask, to know in fact, the benefit of more
thirty-two thousand one hundred thirty-three Teil standardisierte Befragung semi-standard questionnaire
Nur Fragen als Leitfaden, Reihenfolge und Formulierung vom Interviewer asked but as the yardstick method is scheduled to ask the official
Vorteil: advantages
Flexibilität bei Pilotstudien (Explorative Studie) used to explore the flexibility in adjusting Hong
three thousand two hundred and fourteen Zahl der Untersuchungsthemen Topics
Einthemenbefragung (Specialbefragung) single-subject
Info-problem einer einzigen Unternehmung / eines bestimmten Info-Problem. A community of a hard / multi-agency a difficult
Vorteil advantage
Schnellere Durchführbarkeit rapid implementation may
Mehrthemenbefragung (Omnibusbefragung) multi-subject
Kooperation mehrerer Unternehmen / Auftraggeber, die jeweils an Info über spezifische Gebiete interessiert sind. and more enterprises have more difficulty
Teilnehmer an gesamte Kosten beteiligen. participant cost-sharing
Vorteile: advantages
Klein-Mittelbetriebe nutzen repräsentative Massenbefragungen, um spezifischen Info-Bedarf zu decken. SMEs are big opportunities for low-cost self-
Durch Themenwechsel vermindert sich Konsequenzeffekten effect of variation on the theme no results?? ????????????????
Beteiligungsuntersuchung möglich
three thousand two hundred and fifteen Befragungsfrequenz
Einmalige Befragung (Ad-hoc-Befragung) single questionnaire
augenblickliche Situation Transient conditions
Ziel: Schaffung Info für bestimmtes Problem specific events observed so
Mehrmalige Befragung (Monitoring) repeat repeat questionnaire
Wiederholung question of Bulgaria of Bulgaria
Jeweils unterschiedliche Stichproben different sampling
Ziel: Aktualisierung der Forschungsfrage updating the data also
Periodische Befragung ( Panelerhebung) on a regular basis the same as the contents of the questionnaire
Gleiche Untersuchungsinhalt
Periodisch bei der gleichen Stichprobe the same sample
Ziel: Veränderungen bei einzelnen Zielgruppen random sample of the change
three hundred twenty-two Skalenkonstruktion (Skalierung) scale set
three thousand two hundred twenty-one
Norminal Skalenniveaus subsection in the order of Nominal Scale
Ordinal scale
Intervall
Verhältnis
Absolut
three thousand two hundred twenty-two Skalierungsprozess process
Auswahl der Indikatoren
Festlegung Messverfahrens zur Ermittlung der Itemwerte
Transformation der Itemwerte in Skalenwerte
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